I know it’s 3 AM But I just thought I’d do a quick post before bed. A few weeks ago I did a post about google analytics and how important it is to use. I said I would be doing some posts covering specific tools that google analytics has that you can use as an affiliate. This post doesn’t really qualify as one of those posts but I thought I would just make sure all of you SEM affiliates are doing this.
If you use google analytics on your LP’s make sure you integrate it in with your MCC/adwords account so you can pull keyword specific data straight from google analytics + adwords and track your bounce rates on a keyword basis. If you have a campaign with 80 keywords, a bounce rate of like 50% and you have the ability to look @ all the keywords your buying traffic on and see the bounce rates, time visited on the site etc you can adjust your bids accordingly to help you make a few quick bucks..
I really value analytics and talk with so many affiliate marketers who don’t even put google analytics on there pages! COME ON GUYS!
-Harrison (in the bahamas)